Amazon has introduced the ability to give Kindle books as gifts. While that might seems like a mildly pleasant turn of events for readers, it is huge for writers. Word of mouth in the ebook community has just grown up and been given a license to drive. The Nooks ability to share titles was nice, but you could only do that to one person at a time, and the holidays are coming.
Once again Amazon’s two Kindle readers, (as well as the Nook and iPad,) are set to be big sellers this holiday season, especially now that they are in Target, Best Buy and Wal-Mart and selling for $135 and $189 respectively. Putting more Kindles into reader's hands and now allowing friends and family to give ebooks from the comfort of their living rooms, all writers have to do is write a good book. Caught up in the impulse at the end of a really satisfying story, they just might buy a copy for that friend they know would love it.
Now if other E-readers don't want to be left out and adopt similar options, viral book buying might have just entered into a new era.