Wednesday, July 6, 2022

The Dominance of Audiobooks

 In yesterday's post, I mentioned how well epic fantasy indie authors are doing with their audiobooks. I also mentioned that audiobooks is "where the money's at" and that it has become the dominate format for consuming epic fantasy stories.  Today, I'm providing some insight into this claim.

I went through the 100 Bestselling Epic Fantasy Books on Amazon and did a little graphic showing what formats were selling the most.  Now, of course, this data is always changing, so this was just a "snapshot in time" - But I've watched this trend for a few years now and it has been remarkably similar.

Some things to note:

  • 7 of the top 10 are audiobooks
  • 59% of all books in the Top 100 are audio (almost twice as many as kindles)
  • Only 8 books out of the 100 are in a "non-digital" format
  • Only 1 hardcover is making the top 100 bestselling list
It's easy to see why audiobooks are dominating how we consume our stories. You can "read" while exercising, doing laundry, or driving and in today's multi-tasking world that's really attractive.

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