This weekend I spoke at the 2014 Writer's Digest Annual Conference. I want to thank Phil Sexton and all the people at WD for having me out...it was a great event (and I'm pretty sure their biggest ever).
As previously mentioned, I was on one panel and gave two presentations - in the Grand Ballroom no less! Here are the summaries of the topics:
- Author Branding (Pro: Fri at 11:10) - Words such as marketing, branding, or author platform cause many authors to break into hives, but in today’s publishing landscape building an audience is just as important to an author’s career as the writing itself. Branding is often misunderstood, frequently done poorly, or ignored altogether. In this session, successful hybrid author Michael J. Sullivan will demystify branding and illustrate five important tools you need to develop a persona that will organically attract the people most interested in the types of books you write.
- Panel: Marketing Strategies for Independent Authors: (Main: Sat at 11:10) - The biggest challenge facing an independent author is getting the effectively promoting your work and motivating the public to buy it. There are a number of strategies for doing this right and making the best use of your time. But what if you haven’t got time? What if you don’t like or understand social media? Is it worth investing time and effort into setting up book signings? Are online retailers the key to success? Are specialty markets worth pursuing? Should you hire a freelance publicist and, if so, what should your expectations be? You’ll learn all of this and more, plus have an opportunity to ask your own questions at this invaluable session.
- Goodreads: The Platform That Can Make Your Career (Main: Sat at 2:40 pm) - In a recent Forbes’ article, Patrick Brown, the Director for Author Marketing at Goodreads, was asked to cite one of the most effective authors, he named Michael J. Sullivan “without hesitation.” Goodreads is an exceptional environment for audience building, but if done poorly, it can have disastrous results. Michael will share the techniques he uses and provide more than a dozen helpful strategies such as how to maximize book giveaways, creating “secret-private" groups, and how to maximize author discoverability.